When you build a business website, you’re making a long-term investment. It’s your shop window, your calling card, and often your main sales channel. But here’s the catch: if your site is built on a locked-down platform like Wix, you may not actually own it.
Instead, you’re renting space inside someone else’s walled garden. And when you want to leave? You’re stuck.
1. The Problem with Proprietary Platforms
Wix and similar services are proprietary — meaning the code, content, and structure of your site can’t easily be exported.
That creates three big problems for business owners:
- Vendor lock-in: You can’t move your site elsewhere without rebuilding from scratch.
- Data ransom: If prices go up, you either pay or lose access.
- Zero flexibility: Advanced features and integrations are limited to what Wix allows.
For small businesses, this lack of freedom means you’re always playing by someone else’s rules.
2. Growth and Scalability Hit a Wall
What works for you today may not work tomorrow. As your business grows, you may need:
- Better SEO performance.
- Faster mobile page speeds.
- Custom integrations with booking, CRM, or payment systems.
But many Wix users discover that the platform can’t scale with their needs. What should be simple — like integrating an API or optimising for search — becomes either impossible or expensive.
3. Why Website Ownership Matters
Owning your website means:
- Freedom to move hosts if costs or service go bad.
- Full access to your code and content so nothing is lost if you switch.
- Future-proofing — the ability to add features as your business evolves.
Think of it like renting vs buying. Renting is easy at first, but you never build equity. Ownership takes more planning, but it puts you in control long-term.
A Local, No-Nonsense Alternative
At Black Country Tech Support, we build websites on open, widely supported platforms like WordPress. That means:
- You own your site outright.
- You can host it wherever you like.
- You’re never trapped by one provider.
We’ll get you set up with a website that’s fast, flexible, and built to grow with your business — without lock-in.
Don’t rent your future. Own it.
Talk to us today about building a site you control, not one that controls you.