You’ve finally decided it’s time for a proper website — not another DIY attempt, not another “my mate built it” job, but something that actually brings in leads, looks professional, and works across devices.
So, you Google “Black Country web design”… and up pop dozens of options.
But here’s the problem: a fancy homepage doesn’t always mean you’re dealing with a reliable professional.
In fact, many so-called “web agencies” haven’t touched their own websites since 2018. Some have broken links, empty social media pages, or no contact details at all.
And if they can’t keep their own site up to date — what does that say about the service you’ll get from them?
Here’s what to look for when choosing a web developer or designer in the Black Country — and how to avoid getting caught out.
🚩 Red Flags to Watch Out For
1. Outdated or Neglected Websites
If the copyright date still says 2018, that’s a sign. A web designer’s own site is their shopfront — if it looks tired or broken, imagine what’s happening behind the scenes.
2. Broken Links and Inactive Social Media
Click through their links. Do the Facebook and Twitter pages actually exist? Are they active? If their own marketing channels are silent, you can bet your website will be treated the same way once the invoice is paid.
3. “Free Website” Gimmicks
Some companies promise a £2000 website “for free”. But once you read the fine print, you’ll find hidden fees, hosting lock-ins, and “maintenance” costs that keep you tied to them forever. A good web developer will be transparent about what you own and what you’re paying for.
4. No Local Presence
If they claim to serve Dudley, Walsall or Wolverhampton but have no local address or phone number, tread carefully. Working with someone local matters — not just for peace of mind, but for accountability and understanding your market.
5. No Ongoing Support
Your website isn’t a one-off project. It needs updates, backups, and proper care. If your developer disappears after launch, you’ll be left scrambling the first time something breaks.
✅ What to Look For Instead
Here’s what separates a solid local developer from the rest:
- Transparency: Clear pricing, clear ownership, no hidden extras.
- Local accountability: Someone you can actually meet or ring when needed.
- Fast, secure, SEO-ready builds: Sites designed for performance and Google visibility from day one.
- Mobile-first design: Optimised for phones and tablets — because that’s where your customers are.
- Ongoing support: Regular updates, backups and help when you need it.
- Real results: Websites that generate leads, not just look pretty.
When you work with a reputable local business, you’re not just buying a website — you’re investing in a relationship with someone who cares about your business growth as much as you do.
💬 Final Thoughts
Don’t just look for the cheapest quote.
Look for reliability, communication, and proof of consistent, ongoing support.
A website is often the first impression your customers get of your business — and the right web partner can make that impression count.
📣 Ready to Build a Website That Works?
If you want a website that’s fast, secure and built to generate leads — without the fluff or hidden fees — we’d love to help.
We’re a local team serving Wolverhampton, Dudley, Walsall and Stourbridge, helping small businesses get online, stay secure and look professional — without breaking the bank.